Discuss the integrated marketing communication (IMC) mix components used to promote the product

Discuss the integrated marketing communication (IMC) mix components used to promote the product

Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also communicate with present and potential stakeholders and the general public. For most, therefore, the question is not whether to communicate but rather what to say, how and when to say it, to whom, and how often. But communications get harder as more and more companies clamor to grab an increasingly empowered consumer’s divided attention.

Consumers themselves are taking a more active role in the communication process and deciding what communications they want to receive and how they want to communicate to others about the products and services they use. To effectively reach and influence target markets, holistic marketers are creatively employing multiple forms of communications. Topic: Apple iPhone Research Questions to be Answered Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product. (Ch. 19) Q2. Explain how sales representatives are selected, trained and evaluated. (Ch. 22) Q3. Explain how the firm could be more socially responsible. (Ch. 23) Layout of Paper • APA format must be used double spaced. • Reference page. • Sources must be cited. *For each question the answer needs to be 1 page. It must also include at least 4 references not including the Course Resource for each question that is a total of 12 for all three quest​‌‍‌‍‌‌‍‌‌‍‌‍‍‌‍‍‌‍‌​ions. * Promotion and Social Responsibility—Chapters 19-23 Course Resource: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460. Overview: Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible.

 

Companies must also communicate with present and potential stakeholders and the general public. For most, therefore, the question is not whether to communicate but rather what to say, how and when to say it, to whom, and how often. But communications get harder as more and more companies clamor to grab an increasingly empowered consumer’s divided attention. Consumers themselves are taking a more active role in the communication process and deciding what communications they want to receive and how they want to communicate to others about the products and services they use. To effectively reach and influence target markets, holistic marketers are creatively employing multiple forms of communications. Topic: Apple iPhone Research Questions to be Answered

 

Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product. (Ch. 19)

 

Q2. Explain how sales representatives are selected, trained and evaluated. (Ch. 22)

 

Q3. Explain how the firm could be more socially responsible.

 

(Ch. 23) Layout of Paper • APA format must be used double spaced. • Reference page. • Sources must be cited. *For each question the answer needs to be 1 page. It must also include at least 4 references not including the Course Resource for each question that is a total of 12 for all t​‌‍‌‍‌‌‍‌‌‍‌‍‍‌‍‍‌‍‌​hree questions. *

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