Social media has enabled and accelerated the social construction of brand meaning.

DETAILED DECSRIPTION OF ASSESSMENTS INDIVIDUAL ESSAY:

CONSUMER BEHAVIOUR AND SOCIAL INFLUENCES IN THE DIGITIAL ERA

The essay topic is as follows: “Social media has enabled and accelerated the social construction of brand meaning. Are all brand communications (consumer, organisation or other originated) within this environment authentic, and trustworthy? Discuss.”

Social media has enabled and accelerated the social construction of brand meaning.

Are all brand communications (consumer, organisation or other originated) within this environment authentic, and trustworthy?

This is an essay based on scholarly journal article research, theory and critical evaluation/synthesis (not mere description). You must support your answer with a minimum of 8 journal articles (peer reviewed from sources classified as Journals). The essays upper word limit is 2,000 words. There is no minimum word limit. The upper word limit is strict. NB. The word limit does not include; title page/cover page, sub-headings, reference list (it does include in-text citations), appendix. You may include brief commentary on brand examples, but only if the examples originate from within the specific journal articles you have cited in your essay (i.e. not from personal experience, or from popular non scholarly journal press).

  • Create a written ESSAY FORMAT submission
  • A maximum of 2000 words
  • You must support your work with a minimum of 8 high quality academic journal articles and at least one actual marketing example.
  • Full Harvard referencing is required (in-text citations and reference list).

Please ensure the use of JOURNAL articles.

Please also include a cover page.

Possible Topics:

1. Free college tuition
2. Online privacy/social media
3. Raising the minimum wage
4. Immigration reform
5. Climate change/Clean energy
6. High-speed rail/public transportation
7. Education (privatization of schools; school funding; standardized testing etc)
8. Gun violence
9. Mental illness treatment in America
10.Opioid crisis

Assessment 1: Individual Essay

“The Sustainable Development Goals provide a focus for the world’s efforts to meet global challenges including climate change…The opportunity clearly exists for the private sector to create and commercialise sustainable solutions at scale.” Stuart Gulliver, Group Chief Executive Officer, HSBC Holdings plc.

Critically analyse the implications of Goal 13: Climate Action upon one of the six industry groupings as identified by KPMG and the UN Global Compact (see link below).

https://www.unglobalcompact.org/library/3111%20

How would the aims of goal 13 be addressed by these IDEAS FOR ACTIONS – CLIMATE OPPORTUNITIES FOR SIX INDUSTRIES?

In particular, what impact might these actions have on business and society within the context of your chosen industry?

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