Event Management Questions and Sample Solutions

Discuss the role of Topology in understanding event management

Overall, typology entails classification or categorization of the events based on particular features and functions. According to Aicher, Paule-Koba and Newland (2015), there are many types of events such as conferences, seminars, meetings, opening ceremonies, product launches, trade fairs and shareholder meetings amongst others. Each of them have unique features; for example, Boysen (2017) mentions that educational events and seminars are always meant to present information to different audiences concerning academics, technical instructions, or professions.  They offer tutorials done through lectures, dialogues, and discussions amongst other methods. Damster and Tassiopoulos (2006) states that…

Describe an ideal event management model

Undoubtedly, organizing an event can be considered as a daunting task, especially if an individual or committee is conducting a plan for the first time. Amohamed (2015) mentions that the scale of events may differ depending on the typology; however, the general management principles are always the same. Therefore, an ideal event management should be guided by a model that prescribes the stages and activities of planning and execution. Baker (2010) states that preparation and planning are essential for the overall success of an event. Markedly, the event will be considered successful if the set goals and objectives are….

What are the similarities and differences between project management and event management?

There is considerably scholarly interest in discussing the similarities and differences between event management and project management. As a result, several conceptual and theoretical models have been used to show the connection between the two. According to O’Toole and Mikolaitis (2002), project management is a conventional method that provides useful ideas for event planning and management. The author adds that event management is an improvement of the traditional model of managing projects. However, Quinn (2011) disagrees that….

What is a Client Brief and its role in event project management?

The first stage of event management entail understanding the main considerations to be made for the event to happen as required. With that, it is imperative for the managers to develop an event brief, which is mainly the summary and overview of all assumptions and expectations in the entire process of planning and execution of the event.  For example, the event brief specifies that the seminar in question will be conducted from 3rd to 5th March in 2018 at the Sino-British College (SBC). Therefore, the statement outlines the commitment that the stakeholders have to make with regard to time and location of the event. According to Dickman et al. (2010), an event brief is the overall overview of all aspects of the event to….

Describe the process of defining goals and missions of Event management project

Before the event management team conduct any work, it is imperative to ensure that all members have a shared understanding of the goals and mission of the event. Pielichaty et al. (2016) notes that the mission and goals are used to describe the destination of the event and in many cases the event will fail if they are not well-defined from the start. As a matter of fact, many people always take the mission and goals for granted by assuming that they know what they prescribe. Ideally, the two parameters provides the motive for conducting the research, where they show what the event is going to achieve. According, Phillips (2013) claims that….

How should event objectives be defined?

Once the event management team have made the decision on the goals and the mission, it becomes appropriate to outline the particular objectives. As Mattiske (2010) argues, the event objectives should be very specific and clearly define the results to be accomplished. The idea is that they define the required end results of conducting the event. For instance, the overall goal will be to reach as many students as possible, but the objectives must specify the number of tasks involved to achieve the desired outcomes. The tasks include all the activities that must be undertaken. Kleindorfer, Singhal, and Wassenhove (2005) states that….

What are the activities involved in Event project initiation?

When initiating the palling process, it becomes imperative to design various activities that must be undertaken to attain the required objectives. Project initiation is defined and illustrated by several models such as the product management (PM) models, EPARS model, and EMBOK among others. Empirically, Cooper (2005) states that project initiation is the first phase in planning, where the event managers must review the past events to understand the relevant quality, costs, time, and resources. Such considerations help in enhancing the attainability of the set goals and objectives. According to Bowdin et al. (2012), initiation involves recognition that the event is worth conducting and streamlining what….

Describe the process of defining an event project scope

Definitively, the scope provides for the system boundary. According to Allen et al. (2012), the scope defines the boundaries of the project or event by giving explanation of the various components or what is included. Undeniably, projects may be encountered by various challenges, especially if the scope is not well defined. Wilson (2015) explains that the event scope is an essential part of the project planning that entails determination and documentation of various aspects such as the goals, deliverables, tasks, functions, features, ultimate costs, and deadlines. Conceptually, the scope includes all that the event that should achieve together with the work and activities involved. Therefore, it is important for the project managers to determine the scope in advance to….

Explain the process of stakeholder management in event management

The overall process of managing a project involves different stakeholders. Das (2012) defines stakeholders as the organizations, groups, or individuals that influence or are influenced by the project implementation. That is, their roles, responsibilities, and behaviours have overall effect on the final project result. At the same time, accomplishment of the event has positive or sometimes negative impacts on the stakeholders. As aforementioned, the seminar will call for many stakeholders such as the management team, planners, sponsors, students, Leeds University, SBC, staff, and professionals among others. Frame (2008) notes that…

Discuss risk management in an event project and how it is achieved

Every event is associated with certain unforeseen circumstances. The best this is to project the likelihood of occurrence and the impacts that the risks might have on the event.  Moss and Walmsley (2014) defines a risk as a condition or event that may happen and cause negative or positive impact on the event. Notably, the risk is measured using probability, which is the likelihood of the occurrence of the risk and impact. According to O’Toole and Mikolaitis (2002), pre-emptive understanding of the potential risk helps in designing the appropriate strategies such as mitigation, acceptance, avoidance, or transference. The author added that risk management should…

What is Event Management Book of Knowledge Model(EMBOK) and its use in event management?

As the name suggests, EMBOK is use to describe knowledge and skills which are important in developing, creating, and delivering and event. Markedly, Aicher,  Paule-Koba, and Newland (2015) mentions that EMBOK is a three-dimensional model that uses the term event to mean several types such as civic events, seminars, special events, festivals, exhibitions, and conferences among others. The three dimensions include domains, phases, and processes. According to Silvers (2012), the framework is essential in understanding the knowledge and processes that are applied in event management. The applications can be tailored to meet the needs in different contexts such as educational programs, cultures, organizations, and governments. Damster and Tassiopoulos (2006) further explains that the framework is…

Explain how Work Breakdown Structure can be Applied in EMBOK for event management

After developing the scope, the project requirements can be decomposed using the WBS. Venzin (2016) defines the WBS as deliverable orientation or grouping of the various parts of an event or project so as to define the scope correctly. As a result, the project management team can use a graphical representation to show the hierarchy of the event. Sokowski (2015) notes that WBS helps in identifying all the work to be done, which forms the foundation for building the project. As a matter of fact, having the WBS is an essential aspect of the project since it helps the event managers to…

Describe the implementation stage of Event project management

The implementation stage is known as the execution, where all the planned activities and tasks are put into practical. As a matter of fact, the implementation stage requires consideration of different plans that add up to allow effective and efficient conduction of the event. The activities may include securing of facilities, assets, food, stationery, inviting the speakers, setting the entertainment system, procuring the electronic devices, ensuring health and safety of the attendants, and others. In fact, Wilson (2015) notes that the implementation stage entails a lot of…

What are the activities involved in closure and evaluation stage of event project management?

After the event, there are monitoring and evaluation activities that must be conducted to check on the progress and the level of achieved outputs or objectives. Del Cano and de la Cruz (2002) noted that monitoring and evaluation is always conducted to understand the quality of the execution and check if the objectives are attained within the available resources, cost and timeframe. Ideally, the evaluation must be carried out to allow the project manager and the team to know if the budget set was productive, manageable, efficient, and realistic. The same assessment measures are done for other requisitions such as time, quality, and resources. Most importantly, it is at this stage that…

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