Describe the growth in social media usage around the globe

Nowadays, social networking has turned out to an underlying channel for communication as well as marketing for an immeasurable array of people. According to Puri et al. (2011, pp. 3-7), social medias have been essential in communication for many years. However, it has managed to triumph over the previous shortcomings of accessibility as well as speed recently. Qualman (2010, p.28) asserts that there is insurgency taking place. This insurgency is being fuelled by a necessary change in the manner in which populace exchange information and enhanced by….

Describe the availability of social media in china

According Sullivan (2014, pp. 27-32) there are several social medias in China. These are Tencent Weibo, We Chat/Weixin, Qzone, Sina Weibo, Renren, Alibaba, MoMo and Kaixin Renren.com obtained almost 219 million active users prior to September 30, 2014. Additionally, CIW Team (2014, p.1) asserts that Renren average monthly log-in consumers as at the year 2014 was almost 44 m in comparison to…

What are the advantages of the use of social media?

According to Pay (2012, p.330), with the expansion in the need for information and publicity, several researchers are doing inquiries on the manner in which social media can be of assistance in distributing information on events. These events are such as weddings, products and services to a wider network of the target audience. Social media network sites including We Chat, Sina Weibo amongst others have significantly transformed how individuals and organisations perceive publicity and transmission of information. Czinkota and Ronkainen(2012, 547) asserts that many institutions and individuals prefer to instruct their target audience to join their social network groups’ pages compared to…

Identify the major disadvantages of using social media

The internet environment not only avails opportunities but complexity and shortcoming of social media communication activities as well. Barefoot and Szabo (2010, p. 4) states that there are three main disadvantages, which ought to go through reflection about social media use. These are such as time intensive; social media is interactive and efficient. The form of communication is ever changing with respect to social media. With a broad focus on establishing long-term relationships that can lead to a successful outcome, an individual need to be responsible to monitor each network. Besides, there is also a rise in the need to provide responses to messages and questions apart from…

How are weddings conducted in China?

Wedding involves a social event where a bride and bridegroom bond formally as a wife and a husband. It has characteristics of advance preparation with the full participation of individuals from diverse backgrounds. Wedding is an event that precedes a formal marriage. According to Olivier (2014, p. 1) marriage in China is highly regarded. Nowadays, customary trends suggest that these traditions are being forgotten due to the focus of China on economic growth as well as its increased exposure to the international community. However, marriage is still one of the important rituals of….

Describe the process of wedding planning in china

One of highly valued events in China is organising of a wedding. Daniels and Loveless (2013, p.49) states that there are many steps involved in the process of planning wedding. Firstly, because of China’s demographic figures and the increasing popularity of ostentatious wedding, the wedding venue selection is essential. A selection of the place to hold the wedding is a significant step that commences typically a year before so that to be assured of a favourable date as well as the preferred time. Many people in China prefer to enhance their image through the selection of reputable venues for their wedding as well as ensure that the conduct of their weddings is exemplary. Therefore, the place of…

What are the effects of increased use of social media for wedding planning in China?

Social media use is always on the rise as a subsection in the promotion activities. Based on Buono (2013, p.5), several elements of marketing correspond to the utilization of social media, such as public relations, communication as well as sentiment studies. This advertising opportunity has enabled organisations to address directly as well as use instant response to design marketing plans. This marketing plan focuses on the desires as well as requirement of the target group and to gauge the effectiveness of the program. Jago and Shaw (2000) affirm that promotion of special activities has been an issue of controversy and confusion. Excellent advertising for a particular event such as wedding planning needs a more exceptional approach since the company stresses on…